Navigating Financial Services Markets
Ticker GTM helps technology companies understand where their products fit in financial services, build highly targeted ideal customer profiles (ICPs), and develop the messaging to take them to market.
Ticker is partnering with STAC Research to help its members accelerate their go-to-market efforts in financial services - going beyond technology and features to articulate how they solve business problems.
“Financial Services is not a market. It’s 20+ distinct markets with different economics, business workflows, regulatory models, and buying dynamics.”
Paul Geraghty, Managing Director, Ticker GTMGo-to-Market Solutions for Technology Firms
20+ years developing compelling messaging to take complex B2B propositions to market, with deep financial services, capital markets and technology expertise, including work with Exegy, LSEG and Lumen
Identify where your Product Fits
Analyse product/market fit across segments and workflows and build highly targeted ideal customer profiles (ICPs).
Understand the Market and your Customers
Build a deeper understanding of the financial services segments, workflows, organizations and personas relevant to your proposition.
Develop your Day 1 Messaging
Connecting your technology to the specific challenges customers face - and translating it into content for websites, collateral and sales decks.
Prepare for Customer Conversations
Playbooks that give your team the industry knowledge, customer insight and messaging needed for value-based conversations.
