Go-to-Market Messaging & Sales Enablement
Built on Customer Insight

We help B2B companies build the messaging foundation for successful go-to-market execution

01
A structured, workshop-based methodology refined through years of client engagements

02
Expert facilitators to run workshops with senior subject matter experts and lead conversations with clients

03
Proven deliverables including messaging frameworks, sales playbooks and learning programs

Common Challenges

If you’re facing any of these challenges, we can help.

Struggling to differentiate
Generic messaging that doesn't speak to the specific challenges faced by different industries and buyer personas.

Ramping up salespeople takes too long
Time taken for new salespeople to understand industry challenges and your story is holding back revenue

Capturing and validating customer insight
Knowledge about customers is fragmented across the company and not validated with customers, making it difficult to develop compelling value propositions.

Spending too much time on the wrong opportunities
Sales teams struggle to prioritize accounts, qualify opportunities and tailor a relevant value proposition for each deal.

Sales conversations are product focused
Salespeople are more comfortable talking about product features than exploring a customer's business challenges.

AI-ready messaging, avoiding slop
Without a structured messaging foundation including segmentation, customer insight, and value propositions, AI simply scales noise or product-focused messaging.

Go-to-Market Solutions

Integrated services for B2B companies taking propositions to market

Identify and define in detail the industries and buyer personas that offer the greatest opportunity.
Focus your go-to-market efforts where they will have the greatest impact.
Capture and validate customer insight through structured workshops with subject matter experts and customer interviews.
Develop differentiated value propositions and messaging frameworks tailored to segments, personas and business challenges.
Equip sales teams with practical playbooks that connect customer challenges with your value propositions and differentiation.
Accelerate sales readiness through workshops and coaching that help sales teams have better value conversations.
Prioritize target accounts based on your Ideal Customer Profile, focusing sales effort where it is most likely to drive growth.
Qualify opportunities, engage the right stakeholders and tailor value propositions to improve win rates.

Meet the Team

Paul Geraghty

MANAGING DIRECTOR

Seasoned executive with more than 25 years of experience in product management, sales, and marketing. Prior to Ticker GTM, he held several leadership roles at the LSEG Group (formerly Thomson Reuters) in London, Chicago, Palo Alto, and New York.
Phil Chew

HEAD OF SALES ENABLEMENT

After a successful career in sales and sales management, Phil moved into sales training and sales enablement. His experience in the past 20 years includes designing, leading, and delivering global sales training and sales management programs.
Yuri Mytko

SENIOR CONSULTANT

A strategic marketing and communications leader with deep expertise in cleantech, sustainability and carbon markets. Yuri is CMO at CarbiCrete, a Montreal-based carbon removal technology company committed to reducing embodied carbon in the built environment.